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Studies show the average leisure traveler spends 7 hours just planning a trip going through up to 40 websites. We are NOT trying to revolutionize trip planning; we actually think people like this process! We just want them to give us 1 hour to engage with the destination. City guides (Time Out, etc) are too much for residents, DMO websites don't (can’t) have an editorial voice and popular online travel mags (Lonely Planet, etc) are disconnected from the destinations. Travel+ will be part travel mag, part travel guide. It will offer news, blogs, original stories, events calendar, venues & events guide with a unique editorial voice to connect the social traveler in real-time with featured destinations based on special interests (arts, music, sports, family, adventure, health, etc). Travel+ is Destination Marketing 2.0. We serve the special interest tourism industry and its stakeholders.