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WHAT IS LITEUPBLOCK? Liteupblock is a lighting parts for Lego construction toys. It's modified by Lego Parts with led lights. They add beautiful lighting effect on Lego models such as cars, buildings, cities, minifigures. Lego have parts to act as lights but actually NO LIGHTS and we do lights for them. We import parts worldwide and modify in my father’s factory in China which is a LED lighting factory. WHO WE SELL? Our company website is a shopping site for our product. We also got a facebook page with over 10000 followers. Our clients are Lego owners all over the world. Every lego set selling offers us a chance. Besides the end users, toy stores of every country is our target client also. So far we have more than 30 resellers worldwide and it's still getting more. We started the idea in early 2013 by making one item to test the market, it turns out positive by selling over 30,000 pcs in a year. In 2014 we started to innovate new products, we have 10 categories and over 160 skus.