About
Neoma is a B2B software solution providing data and analytics to shopping malls about foot traffic and customer behaviour. It provides a web‐based platform for mall managers and retailers and a free mobile application for public shoppers. A personalised reward system promotes social media engagement and physical actions (store visit, check‐ins). Thanks to iBeacons installed in malls, users receive personalised notifications from retailers and are rewarded for just going into malls, liking, sharing and buying items and deals. The web platform analyses data from iBeacons to track foot traffic and user behaviour within malls. Neoma is the only solution in Hong Kong delivering in‐store analytics to malls with data collected from an in‐house mobile application. We enable malls to offer personalised, interactive and rewarding shopping experiences for the 21st century shopper.